I've spent my whole career in the Okanagan, born and raised here, and I've lived in nearly every corner of it, from Penticton to Lake Country, but Kelowna is always centrally where I call home in the Okanagan. This year I made a change I'm genuinely excited about, joining Sutton Centre Realty here in Kelowna, and I want to explain why it matters for anyone thinking about buying or selling with me.
What Sutton brings to the tableSutton Group is one of Canada's most established real estate networks, with over 200 offices and 6,000 agents nationwide doing more than $35 billion in transactions a year. Under Chairman and CEO Ross McCredie, who has a track record of building one of the country's leading luxury real estate brands, Sutton is now expanding into the Okanagan with Sutton Centre Realty.
What that means practically for you: more exposure for listings, a larger buyer network across the country, and access to data and resources that a smaller independent brokerage simply can't match. None of that changes how I work day to day. Same phone number, same email, same commitment to being the person who actually answers when you call. It just means there's a bigger engine behind every listing and every search now.
The other half of the story: Ace Project Marketing GroupAt the same time, I took on a role in Business Development with Ace Project Marketing Group, working alongside the developers and capital partners bringing new residential communities to life across the Okanagan, from downtown Kelowna to RED Mountain Resort. Part of that role is helping developers align with Ace's investor network and matching projects with the right capital.
For buyers, this means something concrete: an early seat at the table on presale and new-construction opportunities before they reach the general market, and for the right buyers, the ability to invest directly in a development itself rather than just a single unit within it.
Why I'm telling you thisI could have kept these as two separate updates, but they're really one story. Sutton's national reach, Ace's Okanagan development pipeline, and me as your local connection point between the two. A resale home, a waterfront property, an early position in a presale, a development looking for the right partners, this combination gives me more ways to help with any of it than I had a year ago.
I've spent years writing about this region too, as the author of Okanagan, A Celebration of the Canadian Wine Region and The Spirit of the El, a book on the Hotel Eldorado, and I hold my Certified Luxury Home Marketing Specialist designation along with Guild ELITE status through the Institute for Luxury Home Marketing. None of that matters as much as the honest answer to the burning question people really have: Do you really know this market? Will you be transparent, and keep my vision and goals as top priority? I do, and I will.
If you're thinking about buying, selling, developing, or just want to understand what's changing in the Kelowna market right now, I'd love to hear from you.Tarynn Liv Parker
REALTOR, Sutton Centre Realty, Kelowna | Business Development Specialist, Ace Project Marketing Group
250-215-4076 | tarynn@tarynnlivparkerhomes.com
This post is for general informational purposes only and reflects publicly available data as of July 2026 from the Canadian Real Estate Association (CREA), the Association of Interior REALTORS®, Statistics Canada migration data, and City of Kelowna and provincial short-term rental reporting. It does not constitute financial, mortgage, or investment advice. Benchmark prices and affordability figures vary by neighbourhood and property type — consult a licensed REALTOR®, mortgage professional, and financial advisor for guidance specific to your situation.
